Sustainability, quality and transparency in focus
In our series “In Profile,” we regularly present brands whose products are certified according to the NCS standard. Today we take a closer look at LUBANA, a company that has been developing alkaline natural cosmetics for over a decade with a clear focus on quality, transparency and sustainability.
A company with a clear profile!
Since 2011, LUBANA has been developing alkaline natural cosmetics – with the goal of offering skincare that benefits both people and the environment. The company was founded by Marita Kraus in Straubing, with a clear vision: care products that support the skin’s acid-base balance, avoid synthetic additives and convince through natural ingredients.
The formulations were developed together with a research team – and are still based on a simple principle today: less is often more. Instead of a long list of efficacy promises, LUBANA relies on carefully selected and natural ingredients, transparent communication and value-based standards – from development to packaging.
Natural from start to finish
Whether cleansing foam or body lotion – every LUBANA product is designed to be suitable for sensitive skin. Synthetic fragrances, silicones, petroleum products, microplastics and animal components are avoided wherever possible. Only three products in the range are not vegan (but of course cruelty-free), all others meet this requirement.
More than 90% of the certified raw materials come from Germany, and production also takes place exclusively here. The packaging also shows the consistently sustainable approach: with few exceptions, LUBANA uses recycled glass – in line with the packaging criteria that apply within the framework of our certification.
Generational change with perspective
In 2024, Marita Kraus handed over company management – and with that begins a new chapter: Jasmin and Georg Gelder, a young couple, are taking over the brand. The location has since moved to Aulendorf, the product range remains the same – as does the attitude with which work is carried out at LUBANA. Marita Kraus continues to support the team in an advisory capacity.
Successfully NCS certified
The fact that LUBANA now bears the NCS seal is no coincidence. The brand’s product philosophy corresponds to our standard’s requirements in key points: avoiding microplastics, silicones and synthetic fragrances, no genetic engineering or animal testing, environmentally friendly packaging and strictly controlled, natural ingredients.
The certification process was not a major difficulty for LUBANA – rather a confirmation of what the company has been consistently practicing for over a decade.
A look at the product range
We were particularly impressed by the cleansing foam: it cleanses gently without drying out the skin and contains plant substances such as acteoside and berberine, which can prevent skin irritation. This is valuable support especially for sensitive skin.
All certified products from LUBANA – and also from other brands – can be found in our product database, which provides a comprehensive overview of sustainable alternatives.
Together for responsible cosmetics
LUBANA stands for natural cosmetics with character – and shows how effective sustainable brand management can be when combined with consistent standards like the NCS. As a Society for Applied Business Ethics, it is our aspiration to accompany and strengthen companies like LUBANA – on the path to more responsibility, transparency and credibility in the cosmetics market. We are very pleased to have LUBANA on board!
More about the LUBANA brand: http://www.lubana.de/ @lubana.de
Did you know? Our NCS seal now has its own Instagram account: @ncs_naturalcosmetics
